ROCKET CM ACTIVATES A MARKETING CAMPAIGN DESIGNED TO INCREASE SOFTWARE SALES

After several years of building and refining an appointment booking application for beauty professionals, the owners and creators of Rocket Client Management were ready to begin marketing their product professionally.

RocketCM began as a home-grown project by three working professionals as a side project. Over time the SAAS platform had matured to become a feature rich alternative to other appointment booking software solutions in the marketplace. However, unlike the competition, RocketCM is not funded by investors which gives them several competitive advantage, including the ability to out-price others.

After three project Sprints designed to crystalize the brand’s value proposition, redesign the marketing/sales website, and conceptualize social advertising campaigns, RocketCM was ready to activate the campaigns and measure their conversion performance.