We work closely with our clients to create communications that truly engage.
Voice & Reason is a small full-service marketing agency focused on partnering with California region businesses in the services sector. We have the ability to create distinctive content that appeals to audiences – and to deploy that content consistently and attractively across all marketing channels including websites, business collateral, printed materials, and social media. We bring value by understanding your services and your audience so well that we can recommend the best tactics to increase user engagement through clear and effective storytelling.
The co-owners of Voice & Reason each come with 20+ years of experience in digital marketing agencies, having designed hundreds of websites for government agencies, small businesses, and publicly traded companies. We are hands-on in all aspects of the business, personally directing all work performed and presenting said work to our clients.
Located in Historic Folsom, our studio is located at 705 ½ Sutter Street in Folsom California. The company operates under a flexible workplace model, with individuals (and dogs) being able to choose to work from home or the office as best meets goals for client overlap, productivity, and collaboration.
What does one do with twenty years of experience leading creative teams and guiding clients through the process of creating compelling and engaging web experiences? In Mat’s case, he cashed in the hoard of frequent flyer miles, said goodbye to team utilization spreadsheets, and made the decision to focus his strategic marketing talent locally where he could spend more time with clients – and still be home for dinner.
The results of Mat’s hands-on focus have been electric. Our agency is quickly becoming known for high-performing web properties, due in large part to the complementary roles between founding partners. Strategy is not an a-la-carte service at Voice & Reason. Mat has woven strategic intent through all of our deliverables such that everything we create fits into a larger plan of audience engagement and growth for clients’ organizations.
The professional experience Mat brings to any engagement comes from years of leading creative exercises for Agency Oasis (later acquired by Rightpoint), where as Creative Director he built a team from scratch and developed a portfolio of work that generated new opportunities based on a reputation of ingenuity and performance.
TJ’s reputation for designing functional and beautiful user interfaces comes from a process learned and refined for over twenty years. His modular and component based approach always begins with understanding the audience and objectives behind the work. As such, all decisions behind the use of color, typography, images, user interactions and usability are directly related to tactics of user psychology and accessibility. The practice of “defensible design” is a foundational element in the creation of Voice & Reason’s project methodology and extends to all of the work we produce under TJ’s design management.
Across all projects, TJ is responsible for establishing and maintaining a consistent experience to elevate our clients’ brands. His meticulous eye for consistency and detail leads a team of writers, designers, and developers who work closely together to create not only the experiences that they conceptualize but also the content within.
Heavily rooted in process, the professional experience TJ brings to all of Voice & Reason’s engagements comes from years of building interfaces for Agency Oasis (later acquired by Rightpoint), where he stewarded numerous enterprise level websites from strategy through launch.
Project & Account Manager
Caitlin is responsible for keeping the wheels turning at Voice & Reason – which she does extremely well. In addition to managing the status of client accounts, Caitlin is polite yet tenacious at tracking down the details necessary for the rest of the team to deliver stunning brand materials. Beyond the management of projects, Caitlin also performs brand strategy functions like copywriting, content selections, social media planning, and client reporting.
Senior Web Developer
Amanda’s success as a web developer can largely be attributed to her inquisitive nature. She enjoys figuring out how to solve problems on websites to push the envelope on what can be done with design, interactivity, and performance. Her sharp attention to details and grounding in the fundamentals of clean coding ensure that everything she touches is built to industry best practices. Within Voice & Reason, Amanda is responsible for overseeing the technical delivery of all website projects. This includes making sure that technical specifications are met, systems are tested, and accessibility compliance is maintained.
The concept of “Voice” is very powerful when it comes to visual channels like print and web. Simply using typography and color, we can create an experience that feels soft as a feather or as loud as a rock concert. Finding and honing a visual voice for our clients is something we tackle every day. “Reason” is the natural complement to voice. Everything we create comes from a position of strategic intent. This is an important component of our value proposition and how we differentiate from hundreds of other regional brand agencies. Our clients come to us expecting the work we do to move the needle for their business growth. We actively measure the success of our projects and expect to be accountable for performance.
Voice & Reason had developed an immersive discovery process designed to uncover the subtle nuances within audience personas, value proposition, brand voice, and other factors related to tone of voice. Typically conducted as a full-day experience (but also available as virtual sessions and/or in smaller time increments), our Strategy Principal will lead interactive exercises to engage participants and encourage discussion around the many soft qualities of a brand that are often undocumented and difficult to articulate. This process accelerates our ability to author content and begin honing the visual attributes of the brand. This initial step informs everything downstream from typography and color selection to graphic and photographic style.