Unlock the Power of Purpose-Driven Video
We don’t have to tell you that video is important for your business. Video dominates how people communicate, including your customers, your vendors, and your employees. The question isn’t if you should use video; it’s how to produce video that drives real results that zero in on the objectives of your business. This is the reality of today:
- 82% of internet traffic is currently video
- 17 hours of video content is consumed by the average person per week
- 94% of online users watch videos for all types of informational purposes
“Beyond Expectations”
Guided by President Brady Statham, Crusader Fence Co. leads the commercial fencing industry throughout Northern California. Production of this project video strengthened collaborative relationships while showcasing their advanced technical capabilities to support expanding business development in the Bay Area.
Voice & Reason took our project highlight to another level. Not only was the video production high-quality, they arranged interviews with outside partners and included manufacturing footage that gave a professional feel.
Brady Statham
Crusader Fence Co.
Your Goals, Achieved Through Video
Save Time & Resources
Video streamlines communication, improves consistency, and reduces repetitive tasks. Whether it’s simplifying complex processes or explaining complex concepts, video cuts down on time spent repeating information and boosts overall efficiency, saving your business time and resources.
Amplify Business Development
Video allows you to communicate your value proposition more clearly, reach more prospects, and engage with them on a deeper level. With compelling visuals and storytelling, video accelerates business development efforts, builds stronger relationships with clients, and opens doors to new revenue streams.
Boost Conversion Rates
Quality video content significantly improves conversion rates by building trust and providing clearer calls-to-action. Video engages viewers, keeps them on your site longer, and encourages them to take the next step, whether it’s applying for a job, making a purchase, or reaching out for more information.
Solve Operational Problems & Support Training
Video offers an effective way to address operational challenges, from explaining complicated procedures to ensuring consistent internal communication. It also plays a key role in training, providing employees with clear, engaging content that reduces mistakes, improves performance, and ensures company-wide consistency.
Boost Recruitment Efforts & Strengthen Company Culture
Video can showcase your company culture, values, and mission, making your recruitment efforts stand out to potential hires. By authentically presenting what it’s like to work at your company, you not only attract better-fit candidates but also build a stronger, more cohesive internal culture that employees are proud to be part of.
“Our Ideas Brought to Life”
When Jared Celey-Butlin purchased and rebranded a Northern California electrical services company, he had a big vision. A professional well known in the region for high quality work, Jared and his core team generated exponential growth from referrals based on their reputation.
With that rapid growth came rapid recruitment. But, Jared wanted to attract new hires who would thrive within Imperial Electric’s unique company culture. Our team produced this engaging video to improve job application alignment and brand exposure.
Being in a video was way outside of our comfort zone. Voice & Reason did a great job helping our employees feel prepared and boosting their confidence. They handled everything to make our ideas come to life and show our vibe.
Jared Celey-Butlin
Imperial Electric
What Can Video Do for Your Company?
The idea of creating a video can feel daunting or out of reach. You may be unsure where to start, what content to capture, and what to expect for return on investment. The good news is that compelling video content can come from just about anywhere within your business, such as your employees, your leadership team, loyal customers, and vendors.
From educating your audience to building trust, different types of videos can serve specific business objectives. Whether you’re showcasing a product, sharing your company story, or engaging potential talent, the right video can make all the difference in achieving measurable success.
Here are a few real-world ways that purpose-built videos can work for you:
Customer Testimonials
Let your satisfied customers share their success stories. These authentic endorsements build trust and credibility with your audience.
Recruitment Videos
Attract top talent by showcasing your workplace, company culture, and the opportunities you offer.
Training and Core Values Videos
Share your company’s standards, safety protocols, or core values through accessible, repeatable training content.
Video Announcements
Announce important updates like company milestones, mergers, or name changes with polished, impactful messaging.
Onboarding Videos
Welcome new employees or customers with professional, engaging videos that streamline the onboarding process and set the right tone.
Explainer Videos
Simplify complex concepts by showcasing how your product or service works. These short, engaging videos highlight benefits in a way that’s easy for your audience to understand.
Product or Service Demonstrations
Showcase your product or service in action, demonstrating how it solves problems or fulfills needs. These videos help potential customers see its real-world value.
How-To Videos
Teach your audience something valuable related to your industry or product. These videos position your brand as an expert while solving common problems and driving traffic.
Behind-the-Scenes Videos
Give viewers a look into your company culture, processes, or day-to-day operations. This humanizes your brand and creates a genuine connection.
Brand Story Videos
Share your company’s journey—how it started, its mission, and the values that drive it. These videos create an emotional bond with your audience.
Event Highlights
Capture the energy of your product launches, webinars, or conferences. Event videos extend the excitement to those who couldn’t attend.
“Captured Our Company Culture”
In the early days of Charge, CEO Mike Robirds made it a practice to meet each and every new hire. As the company steadily grew, he realized that intentional tools were needed to foster a consistent culture over time. This custom safety video ensures all Charge employees understand the importance of the company’s primary core value.
Voice & Reason took the time to understand what makes our company unique and really captured our company culture. We now have a series of four amazing videos with more ideas for the future!
Mike Robirds
Charge
Why Video is an Investment, Not an Expense
We know cost is a key factor in every business decision. But consider this: Our videos aren’t just visually impressive — they are built to drive tangible results. Video is one of the most powerful, measurable tools for long-term business growth. When executed properly, it delivers returns that go beyond the initial investment, such as:
Close Deals Faster
Video builds trust and communicates value more effectively than any other medium, helping you seal deals quicker.
Attract Top Talent
Showcase your company’s culture and what makes it exceptional, and you’ll attract employees who stay and thrive.
Scale Smarter
Answer common questions, explain services, and share your brand story—once, not a hundred times—while ensuring consistency and efficiency.
Your Turnkey Solution is a Click Away
At Voice & Reason, we’ve mastered the art of game-changing company videos. Effective, well-executed video assets don’t happen by mistake. The challenge isn’t just producing a beautiful video – it’s producing a video that drives action.
We have crafted our signature approach for quality, engaging, fully custom videos built for your specific objectives. We help you highlight what sets you apart from the competition while keeping your goals and long-term value front and center. Whether you’re looking to boost recruitment, improve employee retention, or achieve any other business goal, our videos are designed to make a measurable impact.
Northern California businesses trust Voice & Reason for:
Full-Service
From concept to completion, we manage every detail with precision.
Practical Authenticity
We know most people are reluctant to be on camera. We tailor our approach and guide your team to feel confident and natural.
Tailored Outcomes
Each video is custom-built to meet your unique goals and challenges.
Local Accessibility
Based in Folsom, California, our team is easy to reach and ready to collaborate.
Strategic Planning
Define your goals and audience with a clear vision for how video fits into your business objectives.
Expert Execution
From scripting to filming to editing, we deliver a polished, professional video that reflects your brand.
Strategic Deployment
Ensure your video gets seen by the right people at the right time with smart, data-driven placement.
Ready to get started? Let’s roll!
Your business deserves more than just a video. You need a powerful solution that aligns with your goals and delivers results. Let’s work together to make that happen.
How it Works
From storyboarding to platform-optimized editing, we provide everything needed to tell your story and drive results. Our team handles the entire process, so you can concentrate on growing your business.
Step 1: Book your planning call.
Our team is here to help you define the goals and objectives of your video and the most impactful ways to use it. We will provide you with a custom quote tailored to your unique needs.
Step 2: Our team handles all of the production details.
From concept to execution, we have the process dialed in. Our experts will manage the entire project, including planning the theme, messaging, venues, participants, management of video assets, production, and deployment, ensuring everything runs smoothly and on target.
Step 3: Launch your video.
Now it’s time to make your video work for you! Deploy your marketing videos across your website and social media platforms, strategically placing them where they’ll generate the most engagement. With the right technology in place, you’ll be able to track real-time metrics, measuring how your audience interacts with your content and how your video is driving results.
Here’s What You’ll Get:
Every video we produce is custom-crafted to align with your business goals, delivering content that’s as unique as your brand. Whether it’s a polished long-form video or a short teaser, we ensure every detail reflects your brand and engages your audience effectively. Projects typically include:
Custom Storyboarding:
Tailored story development ensures the video aligns with specific goals, whether it’s recruiting talent, increasing brand awareness, or outlining core values.
Comprehensive Pre-Production Planning:
Detailed planning includes location scouting, scheduling, and securing all necessary permissions and materials, minimizing disruption to business operations.
Branding Assessment:
Branding and value proposition assessment ensures that the video clearly communicates what sets your company apart, aligning its messaging with your unique strengths and core values.
High-Quality Videography and Equipment:
Utilizes professional cameras, lighting, and sound equipment to ensure a polished, high-definition final product.
Targeted Interview Questions:
Customized questions that draw out meaningful insights from employees, leaders, or customers, adding depth to the story.
On-Brand B-Roll Footage:
Supplemental footage that visually captures the workplace environment, day-to-day operations, or specific projects, enriching the story.
Post-Production Editing and Refinement:
Expert editing brings all elements together with smooth transitions, appropriate pacing, and visual consistency.
On-Brand Music Selection:
Carefully chosen music adds emotional resonance without overpowering the message, tailored to reflect the brand’s tone.
Graphics and Text Overlays:
Clear, well-designed text and graphics can highlight key messages to make the video more informative.
Subtitles and Accessibility Options:
Includes captions for accessibility, making the video more inclusive and easier to understand in sound-sensitive environments.
Clear Call-to-Action Integration:
A well-defined call-to-action encourages viewers to take the next step, whether it is visiting the company website or learning more about a topic.
Brand Consistency in Visuals and Tone:
Ensures that colors, logos, and messaging are consistent with brand guidelines, so the video aligns seamlessly with existing materials.
Theme-Based Storytelling:
A narrative approach that ties the video to a theme, such as innovation or teamwork, making the story more cohesive and memorable.
Detailed Project Management:
Provides clear documentation, timelines, and coordination to keep the project on track and ensure transparency.
Optimization for Platform:
Formats and edits video specifically for the intended use, such as websites, newsletters, and social media, enhancing its reach and engagement potential on these platforms.
Real-Time Feedback Opportunities:
Offers opportunities for client feedback at important milestones throughout the process, so you feel involved and can guide adjustments.
Long-Form Video:
Receive a complete, polished long-form video (4–7 minutes) that tells your story in depth, ideal for websites, presentations, and client outreach.
Short-Form Video:
A short, engaging teaser (30–90 seconds) perfectly optimized for social media to grab attention and drive viewers to learn more.
Tracking and Analytics Setup:
Integrates tracking tools to measure video engagement, enabling you to assess its impact and gather data for future projects.
Footage Inventory:
Transcription and tagging of raw footage provide a searchable inventory to create a valuable asset to efficiently reference for future use.
Full Ownership:
Complete ownership of all raw and edited video files, delivered on a high-capacity hard drive for easy access, backup, and future use.
Ready to get started? Let’s roll!
Your business deserves more than just a video. You need a powerful solution that aligns with your goals and delivers results. Let’s work together to make that happen.