Bold Strides Towards the Future

Imperial Electric, a rapidly expanding commercial electric services contractor, wanted to take a bold step away from the company’s original name and brand. The new owners are well known in the region for high quality work, generating exponential growth from referrals based on that previously established reputation. They came to Voice & Reason looking for a powerful logo and branding system built for advancement. This assertive monogram mark (IE) is derived from electrical schematics. Perfect spacing and symmetry demonstrate the exquisite attention to detail and precise execution of Imperial Electric’s work.