Groundbreaking Product Branding

Moving from physical building services to product development is a major endeavor that demands an entirely different approach to marketing. CalWalls, an established construction company specializing in commercial retaining wall systems, developed an innovative, patented dry-stack masonry product, GS2 Block. An existing client, CalWalls entrusted Voice & Reason to build their product brand from the ground up, beginning with a formidable logo that reinforces the unique qualities of the product itself.