Groundbreaking Product Branding
Moving from physical building services to product development is a major endeavor that demands an entirely different approach to marketing. CalWalls, an established construction company specializing in commercial retaining wall systems, developed an innovative, patented dry-stack masonry product, GS2 Block. An existing client, CalWalls entrusted Voice & Reason to build their product brand from the ground up, beginning with a formidable logo that reinforces the unique qualities of the product itself.
CalWalls
Industry: Construction
![GS2 Block logo](https://voiceandreason.agency/wp-content/uploads/2023/05/gs1.jpg)
![GS2 Block website on mobile phone](https://voiceandreason.agency/wp-content/uploads/2023/05/gs2.jpg)
![GS2 Block logo on shirt](https://voiceandreason.agency/wp-content/uploads/2023/05/gs3.jpg)
![GS2 Block on booklet](https://voiceandreason.agency/wp-content/uploads/2023/05/gs4.jpg)
![GS2 Block brochure](https://voiceandreason.agency/wp-content/uploads/2023/05/gs5.jpg)
![GS2 Block technical drawing graphic](https://voiceandreason.agency/wp-content/uploads/2023/05/gs6.png)
![GS2 Block technical drawing graphic](https://voiceandreason.agency/wp-content/uploads/2023/05/gs7.png)
![GS2 Block technical drawing graphic](https://voiceandreason.agency/wp-content/uploads/2023/05/gs8.png)
![GS2 Block brochure](https://voiceandreason.agency/wp-content/uploads/2023/05/gs9.jpg)