Recruitment-Focused Website for Growing Electrical Contractor
Imperial Electric is implementing an aggressive growth strategy in the Sacramento region. Following closely behind a name change and complete rebranding, the company is drawing quality candidates in the specialized field of design-build electrical construction thanks to a website that positions Imperial as a capable challenger brand that focuses on the employee experience.
Imperial Electric
Industry: Construction
The new Imperial Electric website is built to showcase video content, which will be developed and continuously added to the site through a partnership with Voice & Reason. The design and content of the website have already had a measurable impact on the company. From new business inquiries to employee applications, all metrics have improved, some exponentially.
“Voice & Reason took the time to understand our business inside and out, delivering a website that feels like us. Our website now supports both recruitment and business development seamlessly — exactly what we needed.”
Jared Celey-Butlin
