Recruitment-Focused Website for Growing Electrical Contractor
Imperial Electric is implementing an aggressive growth strategy in the Sacramento region. Following closely behind a name change and complete rebranding, the company is drawing quality candidates in the specialized field of design-build electrical construction thanks to a website that positions Imperial as a capable challenger brand that focuses on the employee experience.
The new Imperial Electric website is built to showcase video content, which will be developed and continuously added to the site through a partnership with Voice & Reason. The design and content of the website have already had a measurable impact on the company. From new business inquiries to employee applications, all metrics have improved, some exponentially.
“Voice & Reason took the time to understand our business inside and out, delivering a website that feels like us. Our website now supports both recruitment and business development seamlessly — exactly what we needed.”
Jared Celey-Butlin
