Crafting Contemporary Flow
Technology transformed the direct mail and fulfillment service industry. As Admail West, an established direct mail service provider, embraced data processing and digital security, their branding needed a contemporary vibe that differentiated the company from its competitors. Voice & Reason designed a forward-moving. modern mark incorporating a custom font that reflects the flow of data, with vibrant hues reminiscent of traditional offset printing.
Work shown includes creative options developed by Voice & Reason but not selected for use by the client.