Fast Track to Industry Impact
Industry: Construction
Background
The CLAD Group envisioned a powerful debut that reflected the founders’ formidable, combined decades of industry experience. The company had been open less than a year with exponential growth supported by an innovative, agile business model. Ready to launch a new service offering to their mix, CLAD wanted to take advantage of participating in the CMAA Western Winder Workshop, a well-attended construction management conference.
There was one monumental challenge: The event was just over three weeks away. CLAD still lacked a website, business cards, and other basics that represent organizational viability. Custom website development is a methodical, detailed process that normally takes several months to complete. Thanks to our in-house team, Voice & Reason had the leverage and resources to turn CLAD’s concept into reality at break-neck speed.
Objectives
CLAD was looking for a website that delivers a bold statement through dynamic visual impact and strategic, straightforward content. The website needed to communicate stability and expertise, appeal to decisions-makers in the construction industry, and capture leads seamlessly. Primary objectives included:
- Establish a unique brand identity.
- Communicate industry experience and authority.
- Invite interaction with potential customers.
- Deliver an engaging user experience.
- Capture leads from event participation.
Solutions
The dark, almost-black shade of teal demonstrates trustworthiness and authority, while the eye-catching, energetic red hue communicates horsepower and fortitude.
Outcomes
