Zero in on Product Differentiation
Eagle Protect recognized the importance of reliable, quality products for uses beyond surgery, including food preparation, cannabis production, organic standards compliance, and other health-related uses, such as veterinary and dentistry examinations. Eagle developed a uniquely rigorous production standard with a proprietary testing methodology that set their products apart from the competition.
Eagle approached Voice & Reason to brand this core value proposition with a distinct, representative name and logo.
The Delta Method is widely used in testing environments to approximate variances. The term “delta” defines how much error or inconsistency is acceptable. The Voice & Reason team developed the name Delta Zero™ to relay Eagle’s precise, scientific testing with uncompromising standards.
The logo, based on a substantial, angular capital letter D, suggests exact technical measurement along with a bold prohibitory symbol. The blue hue is a color associated with trust and expertise, with a subtle nod towards clinical applications.
Eagle Protect was so impressed with Delta Zero™ that they invited Voice & Reason to perform a comprehensive overhaul of their USA product website, including design, architecture, and custom Shopify integration.
The name Delta Zero™ relays Eagle’s uncompromising testing standards, supported by a logo that suggests trust, technical applications, and unwavering precision.