Designing Meaningful Exchange

Background

A growing family of gas and power utility infrastructure companies, Charge believes in the importance of cultivating a strong workplace culture guided by well-defined core values, including compassion and collaboration. This commitment isn’t just on paper or a theoretical exercise. It is actively demonstrated throughout the organization, evident in daily operations, training, corporate giving, and employee-driven initiatives of fundraising and community involvement.

Objectives

While corporate gifts tend to be commonplace in the business world, they are often trivial and miss the opportunity to create a far more meaningful exchange with key contacts. Charge wanted more than feel-good interaction. They sought a unique way to recognize important relationships, honor their corporate culture, and make a positive impact.

Solutions

Instead of a typical holiday greeting or gift, Voice & Reason leveraged digital technology and incorporated Charge’s tradition of charitable giving to modernize the spirit of gift-giving while making a tangible difference in the community. We created The 12 Charities of Charge, a custom holiday platform supported by a printed direct mailing and integrated CRM system.

Our team designed an engaging invitation to a custom interactive web experience where recipients had the opportunity to choose from twelve charities that would receive a donation from Charge on their behalf.

Charge received heart-warming feedback from its client network and intends to expand on the concept in the future.