Designing Meaningful Exchange

Charge, a leading provider of West Coast utility construction services, was looking for a more substantial way to recognize the holiday season that reflected the company’s forward-thinking approach and mission-oriented team dynamic.
12 Charities of Charge landing page on desktop


A growing family of gas and power utility infrastructure companies, Charge believes in the importance of cultivating a strong workplace culture guided by well-defined core values, including compassion and collaboration. This commitment isn’t just on paper or a theoretical exercise. It is actively demonstrated throughout the organization, evident in daily operations, training, corporate giving, and employee-driven initiatives of fundraising and community involvement.


While corporate gifts tend to be commonplace in the business world, they are often trivial and miss the opportunity to create a far more meaningful exchange with key contacts. Charge wanted more than feel-good interaction. They sought a unique way to recognize important relationships, honor their corporate culture, and make a positive impact.


Instead of a typical holiday greeting or gift, Voice & Reason leveraged digital technology and incorporated Charge’s tradition of charitable giving to modernize the spirit of gift-giving while making a tangible difference in the community. We created The 12 Charities of Charge, a custom holiday platform supported by a printed direct mailing and integrated CRM system.

Our team designed an engaging invitation to a custom interactive web experience where recipients had the opportunity to choose from twelve charities that would receive a donation from Charge on their behalf.

Charge received heart-warming feedback from its client network and intends to expand on the concept in the future.

The 12 Charities of Charge concept was loosely inspired by the classic holiday song.


12 Charities of Charge mailer
12 Charities of Charge landing page on mobile
12 Charities of Charge pattern
12 Charities of Charge landing page screens on mobile

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